The Villas of the New Bourgeoisie around West Lake in Hanoi. A Rediscovery of Colonial Architectural Patterns

Abstract Ever since Doi Moi, i.e. the arrival of capitalist market forms (and the evolution of corresponding social relations), Hanoi has been undergoing a dramatic upheaval. After revolution, wars and a centralized economy, we now observe what amounts to a change from pre-modernity to modernity in a globalized age. The observer perceives its consequences when strolling through Hanoi’s streets and talking to the inhabitants. This article attempts to demonstrate that the process of transformation is not random or chaotic but that it follows a logic that can be historically categorized. The new villas on West Lake and their bourgeois owners representing new (syncretistic) values; the ‘purging’ of the footpaths of family businesses or private activities in the Old Quarter: each can be viewed as a document of change that can be deciphered like a written text. This is a story of disappearance and of renewal. The city is changing from a place of work and everyday social life into a centre of consumption. Urban space is getting disciplined, and its inhabitants are subjected to a new control logic.