The Play of the Feminine
In Tamil Nadu, the nine-night autumnal Navarātri festival can be viewed as a celebration of feminine powers in association with the goddess. This book explores Navarātri as it is celebrated in the South Indian temple town of Kanchipuram. It investigates the local mythologies of the goddess, two temple celebrations, and the domestic ritual practice known as kolu (doll displays). The author highlights three intersecting themes: namely the play of the goddess in myth and ritual, the religious agency and images of women and the divine feminine, and notions of playfulness in Navarātri rituals; as articulated in creativity, aesthetics, competition, and dramatic expressions.
Creating Slogans for Social Change
What role media content plays in processes of change is an ongoing and multi-layered discussion. Therein, advertising and gender have an extraordinary position. In the context of advertising production in urban India, this book deals with the understanding of social change in the early 2010s. Through an inquiry of the production of advertising created for commercial and/or social purposes, the perceptions of advertising producers are highlighted. The analysis presents the realities of the producers as well as debates surrounding the creation processes. Thereby, the complexities and intertwining of advertising are uncovered, while dynamics of gender, media, and change are discussed.