How to Cite

Gabler, Mette: Creating Slogans for Social Change: An Inquiry into Advertising, Gender Imagery, and the Politics of Change in Urban India, Heidelberg: Heidelberg Asian Studies Publishing, 2024 (Media and Cultural Studies, Volume 4). https://doi.org/10.11588/hasp.1175

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Identifiers

https://doi.org/10.11588/hasp.1175
ISBN 978-3-948791-42-1 (Hardcover)
ISBN 978-3-948791-41-4 (PDF)

Published

01/24/2024

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Authors

Mette Gabler

Creating Slogans for Social Change

An Inquiry into Advertising, Gender Imagery, and the Politics of Change in Urban India

Media and Cultural Studies

What role media content plays in processes of change is an ongoing and multi-layered discussion. Therein, advertising and gender have an extraordinary position. In the context of advertising production in urban India, this book deals with the understanding of social change in the early 2010s. Through an inquiry of the production of advertising created for commercial and/or social purposes, the perceptions of advertising producers are highlighted. The analysis presents the realities of the producers as well as debates surrounding the creation processes. Thereby, the complexities and intertwining of advertising are uncovered, while dynamics of gender, media, and change are discussed.

Mette Gabler received her PhD in the history and society of South Asia from the Institute for Asian and African Studies at Humboldt-Universität zu Berlin. After studying Indology at the University of Copenhagen and Development and Management at Lund University, she combined her interests in medialisation, gender and social change in her doctoral thesis.

Chapters

Table of Contents
Pages
PDF
Front matter
i-iv
Table of Contents
v-vii
Acknowledgements
ix-x
Introduction
A Look into the Spectrum of Advertising in India & Gender-Media-Change-Dynamics
1-22
1 Setting the Stage
The Significance of Advertising in Debates on Media & Change in India
23-59
2 Reviewing the Debates on the Influcence of Advertising
Considering the Role of Production, Content & Reception
61-109
3 Framing the Understanding of Advertising Production & Exploring Producers' Perspectives
111-140
4 Understanding Processes of Change and the Role of Individuals, Institutions & Communication within Dynamics of Gender, Media & Change
141-251
Conclusion
Voices, Perspectives & Processes of Change in India through Discussions of Advertising & Social Change
253-261
Annexe
263-266
Bibliography
267-283
Backcover

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